I recently purchased a pair of socks and the tag noted that they were B Corp certified, sustainably-sourced, ethically-made with zero waste. All good, but what does B Corp mean?

I used to think it meant the product was ‘B’ grade quality as opposed to  ‘A’ grade, much the way teachers mark essays.

I was wrong.

A B Corporation is a company that uses its business as a force for good in a variety of areas. B Corps provide high-quality goods and services, while also meeting and exceeding the highest standards in environmental impact, supply chains, treatment of employees, good for the community, accountability and transparency. Whether your goal is ethical shopping, fair wages for all or eco-friendly, B Corp are also working towards these goals.

Certified B Corps are for-profit busineses that are for balancing profit and purpose. B Corps are out to prove that you can do social good while still making money. (from donegood.co) (also B Corp certified).

Who wouldn’t want to support that?

So the next time you purchase a product or service that is designated B Corp, feel good about your choice. All our small choices add up to make  big differences.

And yes, the socks are awesome.