Tag Archives: fast fashion

Breaking up

Dear Fast Fashion,

It’s over. We’re done. I’m breaking up with you. 

Oh I know, I’ve said it before, but then you’d cast your spell over me with a new fashion trend, bargain basement price or targeted marketing that infested my newsfeeds. Yes, on many occasions you tempted me back when I forgot what matters; who made those garments, the damage you cause to the environment and the contribution you make to the climate crisis.

No, fast fashion, I truly am on to you and your corrupt ways now, the true cost that it takes to get your cheap clothing into my hands. You failed to tell me that your industry is responsible for 10% of the global carbon emissions, more than aviation and shipping combined, or that your synthetic materials, like polyester, require millions of barrels of oil every year. And how about the poisonous chemical dyes you pour into rivers? Shameful. And speaking of water, I now know your dirty little secret; one pair of jeans uses 9,000 bottles of water to produce!

And then there’s your contribution to swelling landfills! Your clothes don’t last beyond a few washes and then they’re tossed by the duped consumer. Like me.

Good grief, Fast Fashion. Does your industry lack a soul? Are the products you’d have me consume made under conditions that any decent person would consider humane? No! Those factory workers in Bangladesh are suffering, they work extremely long hours for below living wages. They are just cogs in a profit making machine, and your industry is doing extremely well in the profit making department.

I’m leaving you Fast Fashion, for something with integrity: Conscious Fashion. It’s been calling me for some time and I’m finally ready to move on.

Goodbye Fast Fashion. Please clean up your act.

*image from greenmatch.co.uk

Fast Fashion – Is it worth the cost?

Fast Fashion definition: inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends

We all know the thrill of spotting a bargain – that fabulous-looking shirt or jacket that is dirt cheap. Without thinking we reach for it, our brain mentally scanning our wardrobe for matching accessories.  We check the price tag again  (can it really be that cheap?)  before we remember that no, it can’t be. Someone, somewhere is paying the price. We place it back on the rack.

“If these garments cost so little, chances are the factories where they’re made are filled with child labourers and the dyes used to make those bright jeans are flowing into their drinking water.” https://donegood.co/blog/cheap-clothes-cost-a-lot

But it can be hard to shop for ‘slow fashion’.  First of all, how do we know which products are eco-friendly/ ethically make? And if they are, how can we afford them? Continue reading